Digital Marketing Specialist

Michele
Castigliano

Freelance specialist in paid advertising across Google Ads and Meta Ads. Data-driven campaign management, performance analysis, and growth strategies for clients across Italy and beyond.

Get in touch →
10+
Active clients
€2.7M+
Ad spend managed
10+
Years experience
What I do

Services

Google Ads Management

Search, Performance Max, Display and Shopping campaigns. GAQL-based reporting, keyword strategy, bid optimization and budget allocation across multiple accounts via MCC.

Meta Ads Management

Facebook and Instagram campaign management via Meta Marketing API. Audience targeting, creative testing, funnel strategy and performance analysis across client Business Managers.

Performance Analysis

In-depth reporting and analysis using API integrations and AI-assisted tools. CPA, ROAS, CTR benchmarking, cross-platform budget comparisons and actionable recommendations.

API & Tracking Setup

Conversions API setup, dataset configuration, and Marketing API integrations. Technical troubleshooting for tracking issues, pixel events, and third-party tool connections.

Google Ads Meta Ads Google Analytics 4 Meta Business Suite Google Tag Manager Google Ads API Meta Marketing API Looker Studio
Background

About Me

I am a freelance digital marketing specialist based in Italy, focused on paid advertising management for small and medium businesses across multiple industries.

My work is centered on managing Google Ads and Meta Ads campaigns for a portfolio of clients, with a strong emphasis on data-driven optimization and transparent reporting.

I use the Google Ads API and Meta Marketing API as internal tools to automate reporting, monitor performance across multiple accounts simultaneously, and integrate campaign data with AI-assisted analysis tools — all for internal use only, never shared with third parties.

My approach combines technical API access with practical marketing expertise to deliver measurable results for clients ranging from local businesses to growing e-commerce brands.

Location Italy
Role Freelance Specialist
Focus Paid Advertising
Platforms Google & Meta
API Usage Internal only
MCC Account 316-909-5858
Get in touch

Contact

Available for new client engagements, campaign audits, and API integration consultations. Reach out via email or LinkedIn to discuss your advertising needs.